Gautom Sarma — Performance Marketing Specialist | Scale Your D2C Brand Profitably

The Real Problem

Sound familiar?
You're not alone.

Most brands burning ad budget face the same invisible wall. Here's what's actually killing your ROAS — and your margins.

Spend up. Results sideways.

You keep raising the budget hoping things scale. Instead, CAC climbs, ROAS drops, and margins vanish. Nobody's diagnosing why.

Agencies send reports. Not results.

Your agency calls it "brand building." You're watching numbers not move. You hired them for revenue — not slides and screenshots.

Broken tracking. Blind decisions.

iOS killed your pixel. Half your conversions go untracked. You're optimizing on incomplete data — and paying for every guess.

High RTO destroying COD margins.

Your product sells. But 40–60% returns are wiping profits. Nobody told you COD campaigns need a completely different playbook.

Ads & funnel are disconnected.

Ad gets the click. Landing page kills the sale. When ads and funnels live in different teams, this gap leaks money daily.

YouTube Ads feel like a mystery.

YouTube is the most underused DR channel in India. But nobody on your team knows how to run it for actual conversions.

"These aren't ad platform problems. They're strategy problems — and every single one is solvable in 30 days."

Ideal Fit

Who I work with
best.

I don't take every client. I take clients where I know I can deliver real, measurable results. Here's who I'm a perfect fit for.

🛍️

D2C Brand Founders

You sell on Shopify or WooCommerce and you're ready to scale ad spend from ₹50K to ₹5L+/month — profitably. You want one expert, not an agency team.

Meta Ads Google Ads COD Market

📦

Dropshipping Operators

You run a single-product or multi-product store and need someone who understands RTO risk, COD logistics, and profitable ad architecture for India.

High-Volume RTO Strategy CAPI Tracking

🚀

eCommerce Scaling Stage

Already spending ₹1L+/month but ROAS plateaued? You need a full-funnel upgrade — landing pages, tracking, and multi-platform synergy — to break the ceiling.

YouTube DR Full Funnel Multi-Platform

⚠️

Not the right fit: If you're hunting for cheap ad management without accountability, or just want someone to "run the ads" without strategic input — I'm not your person. I work with founders serious about profitable, sustainable growth.

Services

Three platforms.
One profit-focused specialist.

I don't manage every channel under the sun. I'm deep in the three platforms that actually move revenue for D2C — and I handle every layer in-house.

▶

YouTube Ads for Direct Response

The Problem

Most brands treat YouTube as awareness — paying for views that never convert. YouTube is actually the most powerful, most underused DR channel in India.

What I Do

Full DR YouTube campaigns: conversion-focused scripts, tight audience targeting, funnel sequencing, budget scaling — built around one goal: profitable purchases.

Skippable in-stream built for conversions, not views
Custom audience building & retargeting sequences
Rapid creative testing to find winning hooks
Google Enhanced Conversions for accurate data
Profitable budget scaling once a winner is found

Start with YouTube Ads →

📘

Meta Ads (Facebook & Instagram)

The Problem

Post-iOS 14, Meta tracking is broken for most brands. Pixel missing conversions, Advantage+ burning budget, ROAS looks fine on paper but doesn't translate to profit.

What I Do

Meta CAPI server-side tracking so you stop flying blind, then structured campaign funnels for COD and prepaid — separately, because they need totally different strategies.

Meta CAPI for accurate, real-time event tracking
COD-specific strategy with RTO risk management
Retargeting architecture for cart abandoners
Creative testing system: copy, visuals, hooks
CAC reduction through audience refinement

Fix Your Meta Ads →

🔍

Google Ads & Demand Gen

The Problem

Search is expensive if your landing page doesn't convert. Demand Gen is new and most brands don't know how to use it. PMAX eats budget with zero transparency.

What I Do

Google Ads with focus on intent-based traffic that actually converts — Demand Gen for discovery, Search for high-intent buyers, custom landing pages to maximize CVR.

Demand Gen campaign setup & creative strategy
Google Enhanced Conversions for attribution
Custom landing pages (PHP / Shopify)
Search campaigns for high-intent keywords
Shopping campaigns for eCommerce stores

Scale with Google →

🔗

Landing Pages & CRO

The Problem

Traffic without conversion is just expensive. Most brands send paid clicks to generic product pages losing 70–90% of ad spend to bounce.

What I Do

Custom conversion-focused landing pages in PHP or Shopify — pincode auto-fill, countdown timers, COD form UX, and full GTM tracking from day one.

Custom PHP or Shopify landing pages
COD form flow optimisation to cut drop-offs
Pincode blacklisting for high-RTO areas
GTM + FB Pixel + Google tag integration
A/B testing for headline, offer, and layout

Build My Landing Page →

⚙️

Meta CAPI & Tracking Setup

The Problem

If your Meta event match score is below 7.0, you're losing significant optimisation data. Server-side tracking is non-negotiable post-iOS 14.

What I Do

End-to-end Meta CAPI on Shopify or custom store — server-side events with full deduplication and high event match quality scores.

Meta CAPI server-side (PHP or Shopify)
Event deduplication for pixel + CAPI accuracy
Event match quality optimisation (target 8.0+)
Google Enhanced Conversions parallel setup
GTM audit & clean tracking architecture

Fix My Tracking →

🔎

Ad Account Audit (One-Time)

The Problem

You're spending but don't know where campaigns are leaking. You've tried optimising solo but aren't sure what's actually wrong — structure, targeting, creatives, or tracking.

What I Do

Deep, structured audit of your Meta or Google account — campaign structure, audience, creative performance, conversion tracking, funnel — delivered as a clear, actionable report.

Comprehensive campaign structure review
Tracking & pixel health audit
ROAS, CAC, and funnel drop-off analysis
Top 3–5 profit leaks identified with fix roadmap
30-day priority action plan included

Get a Free Audit First →

Proof of Work

Real campaigns.
Real numbers.

These are representative results from performance campaigns managed across D2C and dropshipping businesses in the Indian market.

D2C Home Décor · Meta Ads

HomeBliss Brand

Shopify Store · COD + Prepaid · Pan-India

4.1×

ROAS Achieved

₹380

CAC (from ₹890)

₹2.4L

Monthly Spend

18%

RTO (from 52%)

Before

₹890 CAC · 1.4× ROAS · 52% RTO · No COD strategy

After

₹380 CAC · 4.1× ROAS · 18% RTO · CAPI live

Strategy: Rebuilt audience segmentation to filter high-RTO pincodes. Implemented Meta CAPI for full visibility. Separate ad sets for COD vs. prepaid with creatives & landing pages tuned per intent.

Dropshipping · YouTube + Meta

TrendCart India

Single-Product Store · YouTube DR + Meta Retargeting

6.8×

Peak ROAS

₹5.2L

Peak Revenue/mo

₹1.8L

Spend Scaled To

₹265

Final CAC

Before

Meta only · 2.2× ROAS · Stuck at ₹40K/mo

After

YouTube DR cold · Meta retargeting · ₹1.8L/mo profit

Strategy: YouTube Ads as primary acquisition with VSL-style creatives. Meta repositioned as retargeting layer for YT visitors and ATC dropoffs. Two-platform synergy broke the scaling ceiling.

eCommerce · Google Demand Gen

Fashion Brand · WooCommerce

Google Ads + Custom PHP Landing Pages

3.6×

ROAS (Google)

−41%

CPA Reduction

2.8%

Landing CVR

₹90K

Monthly Spend

Before

Generic pages · 0.6% CVR · All budget in PMAX

After

Custom PHP pages · 2.8% CVR · Demand Gen layer · CPA −41%

Strategy: Replaced generic Shopify pages with custom-built PHP landing pages for top SKUs. Set up Enhanced Conversions for accurate attribution. Demand Gen for warm audiences before Search retargeting.

Client Voices

What founders
actually say.

Results speak — but so do the founders who've watched them happen, dashboard by dashboard.

Meta Ads · Verified Client

★★★★★

Gautom completely overhauled our Meta setup — fixed our pixel, set up CAPI properly, and restructured campaigns. RTO dropped from 47% to 19% in 6 weeks, ROAS went from 1.8× to 3.9×. First time in 2 years we're actually profitable on ads.

Rohit K. ✓

D2C Home Products · Delhi NCR

YouTube + Meta · Verified

★★★★★

Stuck at ₹30K/month spend for months. Gautom introduced YouTube as our cold channel, repositioned Meta for retargeting. In 3 months we scaled to ₹1.5L/month while ROAS actually improved. His COD funnel knowledge is genuinely rare in India.

Suresh P. ✓

Dropshipping Operator · Pune

Google Ads · Verified

★★★★★

Hired Gautom after two agencies failed us. He built custom landing pages, restructured Google Demand Gen, implemented Enhanced Conversions. Cost per acquisition dropped 38% in the first month. Single best investment we made for our brand.

Neha M. ✓

eCommerce Brand · Bangalore

Gautom Sarma

Available for new clients

13+ years live performance marketing
Meta · Google · YouTube specialist
Indian COD & D2C market expert
Full-stack: Ads + Funnel + Tracking
Meta CAPI & Enhanced Conversions pro
Ex-NimbusPost, VantageCircle
Remote · Transparent · Accountable

💼 LinkedIn 🟢 Upwork 🎯 Fiverr

About

I don't run ads.
I build profit systems.

I'm Gautom Sarma — a performance marketing specialist with 13+ years of real, live-campaign experience across Meta, Google, and YouTube Ads. Not agency theory. Not client-side observation. Hands-on, results-accountable campaign management.

I started in SEO back in 2013. But performance advertising — the challenge of turning ad spend into profitable, scalable revenue — is where I built my career. I've worked inside large-scale dropshipping ecosystems at NimbusPost, managed eCommerce performance at VantageCircle, and now I work independently as a single point of accountability for businesses serious about growth.

"My clients don't hire me to run ads. They hire me because they're tired of spending money without understanding why it isn't working."

What makes me different: I handle ads, funnels, landing pages, and tracking under one roof. No fragmentation. No agency layers. No blame-passing. If the campaign isn't profitable, I find out why and fix it — because my reputation depends on your numbers.

2024

Independent Performance Marketing Consultant

Self-Employed · Meta · Google · YouTube · Full-funnel

2022

Performance Marketing Specialist

NimbusPost · Large-scale dropshipping ecosystem

2019

Digital Marketing Specialist

VantageCircle · Employee engagement SaaS

2016

eCommerce Performance Specialist

Chitraguptonline Services · D2C fashion brand

2013

Started in Digital Marketing

SEO & SMO · Built foundational digital expertise

FAQ

Common questions,
straight answers.

No sales-speak. Just honest answers to what most founders ask before working with me.

How is working with you different from hiring an agency?

With an agency, your account is handled by a junior exec reading a playbook. With me, the same senior specialist who does the audit also builds and manages your campaigns daily. No handoffs. No diluted accountability. Your number is my number.

What's the minimum ad budget to work with you?

I work with brands spending a minimum of ₹50,000/month on ads. Below that, the platform's algorithm doesn't have enough data to optimize effectively. If you're starting out, I recommend the one-time Audit + Strategy package to build the right foundation first.

Do you only work with Indian brands, or global too?

Primarily Indian D2C and eCommerce, where I have the deepest expertise — especially in COD market dynamics, pincode targeting, and RTO reduction strategies unique to India. I work with global eCommerce clients too, but the COD-specific strategies apply to Indian campaigns only.

How long before I see results?

Honest answer: tracking fixes and campaign restructure show measurable impact within 2–4 weeks. Meaningful ROAS improvement typically takes 4–8 weeks as the algorithm learns the new structure. Anyone promising results in 7 days is lying. Good performance marketing is methodical, not magic.

What does the free audit actually include?

I review your Meta or Google account structure, tracking setup (pixel + CAPI health), creative performance, audience targeting, CAC/ROAS breakdown, and funnel conversion data. I deliver a Loom video walkthrough + written report identifying your top 3 profit leaks with clear fix recommendations. No sales pitch attached.

Do you handle ad creatives (videos, images)?

I handle creative strategy, scripting, and direction — telling you exactly what angles, hooks, and formats will work for your audience and product. For actual video production and graphic design, I work alongside your creative team or recommend trusted freelancers. I ensure every creative brief is engineered to convert, not just to look pretty.

Is COD payment accepted for your services?

For consultancy services, payments are processed via secure UPI, bank transfer, or Razorpay. For Indian clients, GST invoices are provided. For one-time audits, advance payment is required. For monthly retainers, billing happens at the start of each cycle.

Do you sign NDAs and confidentiality agreements?

Absolutely. I sign NDAs by default with every client. Your campaign data, creative angles, financial numbers, and competitive intelligence are 100% confidential. I work with multiple D2C brands and never share data, audiences, or learnings between accounts.

Stop Burning Ad Budget.
Start Driving Profitable Sales.

Sound familiar?
You're not alone.

From audit to scale
in 4 clear steps

Who I work with
best.

Three platforms.
One profit-focused specialist.

Real campaigns.
Real numbers.

What founders
actually say.

I don't run ads.
I build profit systems.

Common questions,
straight answers.

Get a Free Performance
Ad Account Audit

Ready to make your
ads actually work?

Stop Burning Ad Budget.Start Driving Profitable Sales.

Sound familiar?You're not alone.

From audit to scalein 4 clear steps

Who I work withbest.

Three platforms.One profit-focused specialist.

Real campaigns.Real numbers.

What foundersactually say.

I don't run ads.I build profit systems.

Common questions,straight answers.

Get a Free PerformanceAd Account Audit

Ready to make yourads actually work?

Stop Burning Ad Budget.
Start Driving Profitable Sales.

Sound familiar?
You're not alone.

From audit to scale
in 4 clear steps

Who I work with
best.

Three platforms.
One profit-focused specialist.

Real campaigns.
Real numbers.

What founders
actually say.

I don't run ads.
I build profit systems.

Common questions,
straight answers.

Get a Free Performance
Ad Account Audit

Ready to make your
ads actually work?